About Project

Bosio was contacted by adidas Global to help grow the existing business of the adidas U.S. Fashion Group. We worked with leadership team to develop a long-term strategy to grow-sales, re-develop the existing e-commerce site, and launch a new adidas brand named SLVR. Over the course of 3 years, online sales for the Y-3 brand tripled and the customer base was grown by four times despite the economic challenges posed in the existing retail market. SLVR launched and grew a state-of-the-art online brand store and was able to grow it’s brand presence. In 2011, SLVR was awarded the prestigious SIFA Sportswear International Fashion Award for best street/sport style.

Project Details

  • Client: adidas Fashion Group
  • Project Date: June 3, 2017
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