Improve your e-merchandising.
Detailed reporting that is easy to understand and interpret is the basis for all marketing and merchandising decisions. With the broad implementation of web analytics solutions like Visual Science, Omniture, Coremetrics, and Google Analytics comes a high demand for customized reporting. A successful web analytics process also requires an organizational structure that allows for immediate improvements and optimization. You have to act fast!
Our approach applies specific key performance to the various parameters in our e-Merchandising strategy therefore allowing us to precisely monitor:
- Traffic Indicators
- On-Site & Campaign Performance
- Email Marketing Performance
- Merchandise Parameters
thereby optimizing online-store performance almost in real-time. We develop complete analytics strategies and processes for our clients to continuously improve performance and results.
Product Performance Reporting
We've also developed a standard for Product Performance Reporting. This standard allows our clients to identify top performing products, categories, cross- and up-sells and cross-reference them to specific target segments therefore enhancing the relevance of product offerings.
A/B Testing
A/B testing is a proven means to increase conversion rate. It's not as simple as it appears. It's more than simply testing two or more versions of web pages, banners, search ads, or whatever persuasive element you can imagine. It also has limitations. A/B testing, unlike the intuitive creative process, must be treated like a true scientific experiment. Many clients come to us frustrated by the results of their own tests. Almost without fail, we discover their tests don't conform to experiment design. Most just heave two versions of an element at the wall to see what sticks. Unless you're one of those learn-the-hard-way types, benefit from our experience.